The unveiling of the J&K Film Policy 2024 at the recent Film Conclave in Srinagar marks a promising new chapter for cinema in the region. Lieutenant Governor Manoj Sinha’s initiative to attract filmmakers back to the “heaven on earth” is a welcome move that could yield significant cultural and economic dividends.
For decades, Kashmir’s breathtaking landscapes served as a backdrop for some of Indian cinema’s most iconic films. However, years of unrest disrupted this cultural exchange. The new policy aims to rekindle that connection by offering practical support – from streamlined permissions through a single-window portal to financial incentives and infrastructure development.
Particularly noteworthy is the policy’s emphasis on promoting regional cinema and local talent. By providing additional incentives for films in local languages and encouraging filmmakers to hire locally, the government is investing in J&K’s own storytelling traditions and creative workforce. This approach could lead to a more authentic representation of the region’s culture on screen while also generating employment opportunities.
The presence of veteran filmmaker Madhur Bhandarkar at the conclave lends credibility to these efforts. His call to explore unexplored, off-beat locations highlights the untapped potential that J&K still holds for the film industry.
However, the success of this initiative will ultimately depend on its implementation. The government must ensure that the promised ease of doing business translates into reality. Security concerns, which have deterred filmmakers in the past, will need to be consistently addressed.
Moreover, while attracting big-budget productions is important, equal emphasis should be placed on nurturing local talent and independent filmmakers. The short film competition and screening series are steps in the right direction, but sustained support for film education and grassroots cinema culture will be crucial for long-term success.
If executed well, this policy could do more than boost tourism and the local economy. Cinema has the power to shape narratives and bridge cultural divides. A thriving film ecosystem in J&K could help showcase the region’s rich cultural tapestry to the world and contribute to a broader process of normalization and healing.
The J&K Film Policy 2024 represents an opportunity to write a new script for the region – one where art, commerce, and social progress can harmoniously coexist. It’s a vision worth pursuing, and we hope to see it flourish in the coming years.
A New Chapter for Cinema in J&K
