Ulfat Jaan
Srinagar June: 18 Keeping up with changing trends is nothing new in Jammu and Kashmir. As the digital landscape evolves the latest trend capturing the attention of the youth is podcasting.
Morning Kashmir spoke to digital content creators, journalists, and media enthusiasts to understand the impact of this trend—receiving mixed responses. While some applaud the initiative, others question its long-term viability.
A Platform for Expression or a Fleeting Trend?
Zuby, a journalism student, appreciates the efforts of media-savvy individuals who bring professionalism to podcasting. She describes a podcast as a digital audio or video series centered on a specific theme, with hosts known as podcasters.
“Podcasts serve various purposes—entertainment, education, or current affairs. However, their growing popularity may dilute their credibility if too many jump on the bandwagon without a clear vision,” she says.
She also notes that even established media houses are venturing into podcasting, but with increasing competition from amateur creators, sustaining quality content may become challenging.
Entrepreneurship Meets Podcasting
Two young journalists from North Kashmir, Umar Dar and Asif Rather, recently set up a digital studio to pursue podcasting alongside their professional work.
“Our goal is to secure our future while using our skills for societal betterment,” they told Morning Kashmir. They believe podcasting can nurture aspiring journalists and digital creators, offering them a platform to grow and inspire change.
“Social media is a powerful tool in today’s tech-driven world. Podcasting can open doors to new opportunities and help shape a progressive society,” they added.
Beyond Entertainment: Podcasts with a Purpose
Tajamul Rather, another journalism student, highlights how podcasts in India are engaging audiences with meaningful discussions—ranging from entrepreneurship to motivational success stories.
“Earlier, people relied on traditional news, but podcasts offer a fresh perspective,” he says. In one of his recent episodes, he featured a local entrepreneur’s journey, inspiring youth facing similar struggles.
“When influencers and celebrities collaborate with podcasters, the medium gains momentum. Despite the competition, podcasts are being well-received, especially with smartphone accessibility,” he explains.
Challenges and Skepticism
However, not everyone is optimistic. Shafat Malik, a young journalist, points out that while digital media has democratized journalism, oversaturation remains a concern.
“Earlier, only a few prominent journalists had influence. Now, anyone can build an audience quickly—but sustaining credibility is tough,” he says.
Veteran journalist Syed Rizwan Geelani observes that podcasts are still struggling to find a market in Kashmir’s media industry.
“Only a few media outlets have adopted podcast-style interviews. If the trend remains limited, it could flourish. But unnecessary competition might harm its potential,” he warns.
Will Podcasting Survive or Fade Away?
Some social media influencers and bloggers argue that the oversaturation of audio content and reliance on ad revenue make podcasting an uncertain venture. With countless shows vying for attention, new creators find it hard to break through.
The question remains: Will podcasting in Kashmir evolve into a sustainable medium, or will it fade like previous trends such as DSLR photography and iPhone obsession among the educated youth?
