Mumbai, 02nd Feb : JioCinema, India’s leading streaming destination has announced its partnership with Celebrity Cricket League (CCL). In line with this partnership, the platform will exclusively live-stream Celebrity Cricket League Season 10. Regarded as the ultimate sportainment spectacle, CCL is the convergence of sports and entertainment and is the only IP of its kind in India. Spread over four weekends, and with 20 entertaining matches that appeal to a wide audience cohort beyond cricket fans, the adrenaline-pumping tournament will be live-streamed, starting 23rd February 2024, exclusively on JioCinema.
Launched in 2011, Celebrity Cricket League has evolved to become India’s most-watched sport and entertainment event. With an impressive cumulative TV and digital reach, the previous season of Celebrity Cricket League reached out to over 250 million viewers across the country. Comprising 8 teams representing India’s major film industries including Hindi, Punjabi, Bhojpuri, Bengali, Tamil, Telugu, Kannada, and Malayalam, CCL Season 10 will bring together over 200 most followed and loved film celebrities, under a single platform, making way for unmatched entertainment.
Speaking about the association, Ferzad Palia, Business Head, JioCinema, said, “JioCinema is loved by users across the spectrum and is home to the best of sports and entertainment content. The unparallel viewership we enjoy is a testimony to that. Celebrity Cricket League brings the best of both these worlds, and we are happy to partner with them to entertain India.”
Witness an unparalleled fusion of sports and entertainment with the 10th season of Celebrity Cricket League (CCL) only on JioCinema, starting 23rd February, 2024.