SRINAGAR, NOV 30: In a strategic move to bolster Kashmir’s standing as a premier wedding destination, the Union Ministry of Tourism’s ‘India Says I Do Wedding’ campaign has welcomed the active participation of the Jammu and Kashmir tourism department.
Launched in August with the overarching goal of showcasing India as a global wedding venue, the campaign has gained momentum nationwide, with each state vying to highlight its unique offerings in the lucrative destination wedding market.
The tourism department in Jammu and Kashmir is leaving no stone unturned, extending invitations to wedding influencers, planners, photographers, and hotel owners to join the campaign. A promotional brochure from the department explicitly welcomes these key players in the wedding industry, urging them to showcase their contributions to destination weddings in the picturesque valley.
Actively leveraging the power of social media, the tourism department is disseminating information about the campaign across all its platforms. The campaign aims to position Kashmir as an ideal destination for wedding planners, emphasizing the region’s historical popularity for hosting weddings, particularly during the enchanting autumn and winter seasons.
An official from the tourism department expressed enthusiasm about the campaign, underscoring that the department provides a range of services catering to pre-wedding, wedding, and post-wedding events. Notably, the region offers excellent infrastructure for filmmakers, with permissions readily available for shooting films within the valley.
According to the official, Kashmir’s diverse landscape, especially during the captivating autumn and winter months, is a major draw for wedding planners. This sentiment is echoed by Raja Sajad, a local wedding planner, who highlights the increasing demand for pre-wedding shoots in Kashmir.
Local travel agencies in Kashmir have capitalized on this emerging trend, crafting comprehensive packages that address all logistical needs for destination weddings. The move aligns with the broader goal of transforming Kashmir into one of the most sought-after wedding destinations, comparable to other renowned locations across the country.
As Kashmir embraces the ‘India Says I Do Wedding’ campaign, it not only underscores the region’s potential as a captivating wedding destination but also signals a concerted effort to tap into the thriving wedding tourism market, bringing economic opportunities and global attention to the picturesque valley.
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