Mumbai, 8th October, 2025: Sawariya Group—one of India’s fastest-growing distribution houses and diversified business conglomerates, announced the acquisition of Scentido, the country’s premier luxury niche fragrance retail brand. This strategic move marks Sawariya Group’s entry into the premium and niche beauty segment, strengthening its presence in India’s fast-growing luxury lifestyle market.
For Sawariya Group, which has built one of the country’s most robust FMCG distribution networks over three decades, the acquisition of Scentido further strengthens its presence in the lifestyle vertical and represents a natural business progression into premium and niche beauty and lifestyle categories. The Group targets USD 15 million in annual revenue from the perfumery vertical. With India on the cusp of a luxury consumption boom, this move positions the Group at the forefront of a major market shift and reinforces its long-term growth strategy.
Founded with a vision to redefine perfume retail in India, Scentido has established itself as the exclusive destination for niche and artisanal fragrances. With 7 premium stores across key cities and major airports, Scentido brings some of the world’s most prestigious perfume houses to discerning Indian consumers.
Scentido’s portfolio spans 30+ globally renowned perfume houses, including Clive Christian, Roja London, Creed, Marc Antoine Barrois, Essential Parfum, OJAR, Thameen, Nobile 1942, Escentric Molecules, Ormonde Jayne, Spirit of Dubai, Widian, Rosendo Mateu, Dusita, and Electimuss London, among others.
Speaking on the acquisition, Raman Agrawal, Founder and Director of Sawariya Group, said, “Scentido has redefined luxury fragrance retail in India. Making it part of Sawariya Group enables us to scale this vision and strengthen Sawariya’s position as a powerhouse in the distribution of lifestyle goods, both offline and online. This acquisition is a natural extension of our strategy to expand into luxury lifestyle categories, starting with niche perfumes. It aligns with our long-term vision to build a diverse product portfolio that drives significant growth for the group. We expect the perfumery segment to generate USD 15 million in revenue through retail and online sales, offering Indian consumers access to a wide range of luxury international brands.”
Aman Agrawal, Co-Founder and Director of Sawariya Group, said, “This acquisition is a strategic step to strengthen our lifestyle vertical, bringing premium brands on board and paving the way for growth in India’s luxury lifestyle and beauty market. Historically, an FMCG-focused group, the addition of Scentido allows us to not only to expand our portfolio but also set new benchmarks for luxury retail in the country. The product range includes niche perfumes with prices starting from INR 10,000–12,000 and going up to INR 50,000, giving us a new target segment to focus on.
About Sawariya Futureworks Limited:
Established in 1993, Sawariya Group is India’s largest Fast-Moving Consumer Goods (FMCG) network and a leading distribution house in India. Over the last three decades, the group has expanded its presence across FMCG, fashion, retail, and lifestyle, building a trusted name in the Indian consumer market. Sawariya is associated with prominent brands such as Axe, Brut, Dove, Toni\&Guy, Camay, Brylcreem, and more.
Sawariya’s distribution network extends across 50+ countries, supported by over 200 distributors and a portfolio of 3,000+ products. The company operates more than 400,000 sq. ft. of warehousing space, with unmatched distribution capabilities spanning Tier 1, Tier 2, Tier 3 cities, and rural hubs across India through an omni-channel strategy that includes Exclusive Brand Outlets (EBOs) and Multi-Brand Outlets (MBOs). With a focus on quality, innovation, and customer value, Sawariya continues to strengthen its partnerships and expand its footprint both in India and globally.
For more information, visit: https://sawariya.in/
