Amazon India today announced that its month-long Amazon Great Indian Festival (AGIF) 2024 has been the best-ever shopping celebration for its customers, sellers and brand partners across the length and breadth of the country. AGIF 2024 started from September 27th, with 24 hours of Prime Early Access, giving customers access to more than 25,000 new launches from top brands across categories such as laptops, TVs, smartphones, fashion and beauty, home décor, appliances, furniture, and groceries.AGIF 2024 also set new milestones for seller success and witnessed more than 70% increase in sellers surpassing a crore in sales compared to last year. The online marketplace bolstered its fast delivery capabilities, delivering over 3 crore products to Prime members across India within the same or next-day- a staggering 26% increase from previous year.
“The Amazon’s Great Indian Festival 2024 has truly become India’s greatest shopping phenomenon, smashing all previous records. This overwhelming response from across the country, for everything from daily essentials to high-value purchases, underscores customers’ deepening trust with Amazon India. AGIF exemplifies our obsession with providing an unparalleled shopping experience through wide selection, unmatched value, fast delivery, and relentless innovation. We are committed to creating more opportunities that unlock greater value for our entire ecosystem of customers, sellers, and partners.”said Saurabh Srivastava, Vice President – Categories, Amazon India.
It’s a Sellerbration Like No Other
· AGIF ’24 saw over 70% increase in sellers surpassing INR 1 crore in sales compared to last year
· Small and medium businesses, including women entrepreneurs, weavers, and artisans sold over 1,000 units every minute during the event
· More than 42,000 sellers experienced their highest-ever single-day sales during AGIF 2024
· Sellers from the highest-ever number of pin codes received a sale across all editions of the event. Over 4,500 sellers experienced a 10x spike, over 7,000 sellers saw a 5x spike, and over 13,000 enjoyed a 2x spike in sales as compared to last year’s event
· Sellers from India’s heartland took center stage, with ~70% of participating sellers hailing from tier 2 and below cities. Amazon also witnessed the highest-ever number of sellers (from tier 2/3 cities) receiving a sale (vs AGIF ’23)
Read here: How the Amazon Great Indian Festival 2024 helped brands and SMBs hit new records
Pay, Scan, Book and Save with Amazon Pay
· Amazon Pay ICICI Bank credit card usage surged 50% over last year as customers cashed in on bumper rewards with every purchase
· 1 in 3 customers embraced Amazon Pay UPI during AGIF 2024 – a staggering 20% yearly jump, with 80% users from Tier 2/3 cities
· Amazon India reported over 20% growth in flight bookings and a remarkable 60% increase in hotel bookings year-on-year, with 50% increase in new customers booking flights
· Gift card frenzy with overall sales up 40%, and value of branded gift card doubling from 2023
· Bill payments surged 30% this festive season, propelled by 50% more mobile recharges and 40% spike in subscription payments. Prime members led the charge at 55% growth in bill payments
· EMIs fueled big-ticket purchases at AGIF 2024 – 1 in 4 electronics sales, from mobiles to large appliances, leveraged EMI options. A staggering 4 out of 5 of these were No Cost EMIs, registering 45% YoY growth. Overall EMI adoption surged 25% compared to 2023
Amazon Prime: Your MUST Have Subscription
· AGIF ’24 received highest single day of Prime sign ups in the first 48 hours
· Prime members loved shopping for Beauty , Apparel and home products this festive season with 1 in every 3 Prime shoppers buying skin-care, traditional wear and décor & lighting for their home
· ~70% of Prime members who shopped during the festive season were from Tier 2 & 3 cities (vs 60% last year)
· Prime members across 9000+ pin codes in India, received their deliveries within 48 hours of placing their orders
India Leveraged Various Payment Options
Shopping was made more affordable and convenient for customers with exciting bank discounts and unique rewards helping them save more. Facilitating easy access to credit, 1 in 4 customers leveraged the attractive EMI offers to make their purchase, with 80% of them being No Cost EMI (NCEMI) transactions. Amazon Pay witnessed more than 25% growth in EMI and 45% growth in No Cost EMI transactions (YoY), respectively.
