Mumbai: YouTuber and comedian Be YouNick has seemingly taken a playful shot at rapper and digital creator Santy Sharma in his latest comedy project, giving viewers another reason to talk about Santy’s growing presence in India’s online creator space.
The moment appears in “The Influencer Agency – Episode 01 – Pilot,” where the fictional conversation revolves around the challenges of signing popular influencers and creators. During the exchange, names such as Harsh Rane and Samay Raina are mentioned before the conversation turns towards Santy Sharma.
When the character suggests that Santy is also difficult to sign, Be YouNick responds with the sarcastic question, “Who is Santy?” The short line works as the punchline of the scene and has caught the attention of viewers familiar with Santy Sharma and his recent social-media activities.
The joke comes at a time when Santy Sharma has been receiving considerable attention online. The rapper and digital creator has remained involved in several discussions and controversies, including his exchanges involving Khushi Mukherjee, his support for Badshah during a music-related controversy and the widely discussed CJP controversy.
His reported YouTube channel deletion also became a significant topic among followers, adding another layer to his already controversial internet journey. Santy subsequently continued to remain active in public discussions and social-media campaigns, keeping his name in circulation across digital platforms.
Interestingly, the Be YouNick roast also arrives amid ongoing Bigg Boss 20 speculation surrounding Santy Sharma. While there has been no official confirmation of his participation from the show, rumours about his possible appearance have continued to generate curiosity among fans and social-media users.
The timing has therefore made Be YouNick’s joke particularly noticeable. For viewers who have been following the recent discussions around Santy, the sarcastic “Who is Santy?” line can easily be interpreted as a playful roast referencing his increasingly recognisable internet persona.
At the same time, it remains unclear whether Be YouNick specifically intended the exchange as a direct commentary on Santy Sharma or whether the reference was simply written as part of the fictional storyline. Comedy content frequently uses exaggerated references to personalities from the digital ecosystem, and the scene does not establish any deeper connection between the two creators.
Nevertheless, the reference has created fresh buzz around Santy Sharma. From music and digital content to controversies, public statements and Bigg Boss rumours, his name has increasingly become part of conversations across different corners of the internet.
Be YouNick’s latest video may have delivered the joke in just a few seconds, but the “Who is Santy?” moment has once again put Santy Sharma’s name in the spotlight—showing how quickly a viral comedy reference can become part of the wider creator conversation.
