Most Shopped Prime Day event in India, ever: This year’s Prime Day event was bigger than previous Prime Day events, with record sales and more items sold during the three days. Prime Members placed more than 18,000 orders in a single minute (more than 50% compared to Prime Day 2024)
- Bharat enjoys Prime: 70% of Prime membership sign-ups ahead of Prime Day from tier 2 & tier 3 cities & towns
- Fast deliveries: Tens of thousands of products were delivered as early as within 4 hours in Tier 1 cities. More customers got their products delivered the same/next day in metros (2X growth YoY) and within 2 days in Tier 2 and 3 cities (1.8X growth YoY)
- Became a Sellerbration: Prime Day 2025 saw the highest number of sellers receiving a sale across all editions. Amazon saw the highest-ever participation of small and medium businesses (SMBs) compared to all previous editions of Prime Day
- Customers shop with Amazon Pay: More Prime members shopped with Amazon Pay this Prime Day, of which more than 60% were from Tier 2 & 3 cities and towns. More than 50% customers used ‘Amazon Pay Later’ during Prime Day’25
- Blockbuster Entertainment and more: In the lead up to Prime Day, Prime Video launched 17 highly anticipated Indian and international titles across multiple languages, including Originalseries and movies like Panchayat Season 4, The Traitors, Heads of State, Uppu Kappurambu, and more. From metros to the smallest of towns, Prime members from over 4,400 Indian cities and towns streamed Prime Video’s content line-up.
This Prime Day more members shopped more than any previous Prime Day event in India. This year’s Prime Day event was bigger than previous Prime Day event, with record sales and more items sold during the three days. Notably, 70% of new Prime sign-ups before the event came from tier 2 and tier 3 cities and towns. Prime Day 2025 was also a resounding success for small and medium businesses (SMBs) across India. The number of SMBs receiving a sale during Prime Day 2025 reached an all-time high across all editions. Moreover, over 68% of SMBs participating in the event hailed from tier 2-3 cities and beyond.
Akshay Sahi, Head of Amazon Prime, Delivery and Returns Experiences, India and Emerging Markets said, “We would like to thank our sellers, brands and bank partners for helping us deliver the biggest ever Prime Day in India. Prime members purchased more items than any previous Prime Day shopping event, while we created new records on speed withthe highest number of same day deliveries. We love helping our customers save big, and Prime Day is the ultimate celebration of value, fast deliveries, great deals, new launches and blockbuster entertainment that the Prime membership provides.
Thanks to our recent investment of INR 2000 crores in the well-being of our associates and the scaling up our operations, we were able to deliver even faster and safer this year. I would also like to thank our delivery partners who continue to spread cheer to our Prime members with fast and reliable delivery pan India.” he added.
Growth in Business Customers with Amazon Business
Amazon Business witnessed a spike of 3X in new customer registrations during Prime Day with 7X growth in Prime sign-ups as businesses enrolled to take advantage of early deals, free and fast shipping. Amazon Business also saw close to 7X spike in Bulk orders during Prime Day with phenomenal growth top categories such as Televisions (13X), Robotic Vacuum Cleaners (8X), Tablets (~9X), Printers (more than 7.5X) and Laptops (5X).
Amazon Pay
- 1.4X more customers used Amazon Pay ICICI bank credit card this Prime day with more than 50% hailing from Tier 2 and 3 towns
- Customers saved big with their Amazon Pay ICICI bank credit card that gave them 5% Instant discount* along with unlimited 5% cashback*
- Amazon witnessed more than 2.7X new Prime customers booking flights and hotels for the first time
- More than 50% customers used their Amazon Pay Later credit line during Prime Day’25 with ~55% of this spending happening across kitchen, apparel & shoes, and beauty products
