Amazon today announced that 2025 marked its fastest delivery speeds for Prime members with more than 55 crore products being delivered the same or next day— a 40% year-on-year increase. Prime members in India also saved an average of more than twice the cost of an annual Prime membership in 2025, underscoring the value Prime delivers to customers across the country. With the top 10% of Prime members saving more than eight times the cost of their Prime membership, Prime in India is helping customers save even more through free and fast delivery along with multiple rewards, exclusive deals, offers and cashbacks when they shop on Amazon.in. Beyond fast deliveries and great deals, Prime membership unlocks a world of benefits—early access to new product launches, award-winning shows and movies on Prime Video, unlimited music streaming, exciting gaming perks, and curated reading content.
Amazon continues to see more than 70% of new Prime member signups from non-metro cities of India, with members shopping five times more frequently than non-Prime members. Amazon also offers its ultra-fast delivery service Amazon Now in parts of Bengaluru, Delhi-NCR and Mumbai with delivery within minutes, with Prime members tripling their shopping frequency once they start using the service.
The growing adoption of Prime is underpinned by Amazon’s sustained investments in its logistics and delivery network, aimed at strengthening speed and selection for customers across India. As part of its commitment to building and operating India’s safest, fastest and most reliable operations network, Amazon India invested over INR 2000 crore in 2025. The investment is being used to expand and upgrade operations infrastructure, improve associate safety and well-being, and develop new tools and technology for its operations network.
Anyone can join Prime in India, for an annual Prime membership at INR 1,499 – with full shopping & entertainment benefits; Prime Lite at INR 799 – with full shopping benefits & limited Prime Video benefits, or Prime Shopping Edition at INR 399 – which is tailored for customers only looking for shipping and shopping benefits. Visit amazon.in/prime to join Prime now.