Reel Renaissance: J&K resurges as Filmmakers’ Paradise

102 films, web series shot in 2023

SRINAGAR, FEB 12: Jammu and Kashmir is once again attracting filmmakers, with over 100 movies and web series shot in the Union Territory in 2023.

After a lull of several years, J&K is emerging as a preferred destination for directors and producers looking for beautiful backdrops and lesser-explored locations.

According to figures released by the J&K government, 102 films and web series were permitted for shooting in J&K last year. This is a significant increase from previous years.

The renewed interest comes in the backdrop of increased stability and improved law and order situation in J&K after the abrogation of Article 370 in 2019. The J&K government has also introduced new policies to attract film crews, including single window clearance mechanisms and incentives. Several big-banner Bollywood films like Dunki, Shikara, Shershah, and Haider have been shot in J&K in the recent past.

With its snow-capped mountains, green valleys, lakes and heritage sites, J&K offers filmmakers a variety of scenic locales to choose from. The local government is hopeful that the rising interest from the entertainment industry will give a boost to the region’s economy and tourism sector.

Here is an updated intro incorporating the additional details:

Jammu and Kashmir is witnessing a major resurgence as a favored destination for film shootings, with Lt Governor Manoj Sinha announcing that over 300 movies were shot in the last year. This is a significant jump from previous years. The increased interest from Bollywood and other film industries follows years of decline in movie projects in J&K due to security concerns.

However, with the situation improving after the abrogation of Article 370 in 2019, filmmakers are returning to capture the beauty of J&K’s landscapes. Top stars like Shahrukh Khan have shot in the valley, with his crew spotted filming in locations like Pulwama and Sonamarg.

LG Sinha hopes that the rising footfall of film crews will boost J&K’s economy and provide employment opportunities for locals. He also set an ambitious target of attracting two crore tourists this year. With its snow-clad mountains, lush valleys and glistening lakes, J&K offers filmmakers a variety of scenic backdrops to choose from. The administration is facilitating filming approvals and logistics to make the region film-friendly. The cinema industry’s renewed interest marks a significant development for J&K as it looks to script a new chapter of progress and prosperity.

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