Mumbai: Indian rapper and digital creator Santy Sharma has joined the growing online conversation around Apple’s newly launched iPhone Duo, using humour to highlight the device’s unusually high price in India. His latest AI-generated social-media post imagines the exaggerated idea of having to “sell a kidney” just to afford the premium smartphone, turning the price debate into a light-hearted meme. The visual is clearly presented as satire and not as a claim of any real medical procedure.
Apple introduced the iPhone Duo as its first foldable iPhone, featuring a 7.6-inch inner display and a 5.4-inch outer display, along with the A20 Pro chip and a titanium design. In India, the device starts at ₹2,99,900 for the 256GB model, while the 2TB version reaches ₹4,49,900. Apple says pre-orders in India begin October 16, with availability from October 23.
The India pricing has quickly become a major talking point online because of the gap with international markets. Reports note that the iPhone Duo starts at $1,999 in the US, while the Indian starting price is roughly ₹3 lakh. Analysts and reports have pointed to factors including import duties, GST and the fact that the foldable model is not currently manufactured locally as contributors to the difference. The wider pricing discussion has already generated memes and humorous reactions across social media.
Santy’s post taps directly into that online mood. His caption, “iPhone Duo itna mehenga hai ki mene socha! 😂📱”, uses the familiar “kidney” joke to exaggerate the financial commitment associated with buying an ultra-premium phone. He also clarified that the visual is AI-generated and purely for fun, making the intention behind the post clear.
The post comes at an interesting moment for Santy, who has built recognition as an independent rapper, singer and digital creator and has increasingly participated in conversations around trending internet topics. His latest iPhone Duo post takes a less serious route, using visual satire rather than a conventional product review or criticism.
The reaction also reflects a broader conversation about the changing smartphone market in India. The iPhone Duo has become one of the most expensive mainstream smartphones available in the country, with the top configuration crossing the ₹4 lakh mark. Indian media have already compared that amount with everything from cars and gold to other major household purchases, illustrating how dramatically the device’s price stands out.
For Santy Sharma, however, the message is ultimately about humour rather than criticism. By turning the familiar “too expensive, sell a kidney” joke into an AI-generated image, he has created a relatable reaction to the iPhone Duo’s premium India pricing while joining a much larger social-media conversation about whether the latest technology is worth such a high price.
