Sonamarg, June 13: With the rising temperatures and growing influx of local and non-local tourists at the popular hill destination of Sonamarg, the Sonamarg Development Authority (SDA) has issued an important advisory to safeguard the lives of visitors and protect the fragile mountain environment.
Highlighting a disturbing trend, SDA has observed that many tourists, including children, are entering the River Sindh—particularly in stretches from Gagangir to Fish Point—to beat the heat. These water bodies, however, pose serious risks due to their strong and unpredictable currents, hidden rocks, and slippery surfaces, which have in the past resulted in tragic drowning incidents.
Bilal Mukhtar, Chief Executive Officer of SDA, has strongly urged tourists:
Not to enter or bathe in the River Sindh or any nearby streams, rivers, or waterfalls.
Parents and guardians must monitor their children closely and keep them away from water bodies.
Ponywalas, tour guides, and other service providers have been directed to warn tourists of the dangers involved. Warning signs have also been placed at key spots, and all are expected to follow safety instructions strictly.
In addition to safety concerns, SDA has noted environmental violations. Several visitors are pitching tents dangerously close to riverbanks and dumping waste in the open, disrupting Sonamarg’s ecological balance and marring its pristine beauty.
To address this, tourists and campers are advised:
Not to set up tents near riverbanks.
Refrain from littering in open areas.
Collect and responsibly dispose of waste in designated bins placed throughout Sonamarg.
The SDA appeals to all visitors to act responsibly and help preserve the natural beauty and sanctity of Sonamarg. Collective effort is key to keeping this scenic destination clean, safe, and enjoyable for everyone.
