Massive outreach initiative aims to ensure saturation of flagship govt schemes
SRINAGAR/JAMMU, NOV 15: In a major step towards attaining saturation of welfare schemes of the government, Prime Minister Narendra Modi launched the Viksit Bharat Sankalp Yatra from Khunti, Jharkhand, the birth place of Birsa Munda, on Tuesday on the occasion of the Janjatiya Gaurav Divas.
Specially designed IEC (Information, Education and Communication) Vans marking the launch of the massive outreach programme of the Government were flagged off by important dignitaries like Governors, Chief Ministers, Union Ministers, Ministers of State among others from 68 districts across the country with significant tribal population.
In Jammu and Kashmir the IEC campaign kicked off from Dawar Gurez in Bandipora District with an inaugural programme that was attended by District Commissioner Bandipora, Owais Ahmed along with local people, youth, PRIs and senior Government functionaries. During the event, beneficiaries of government sponsored schemes interacted with Lieutenant Governor, J&K, Manoj Sinha virtually and shared their experiences about the benefits of availed scheme through ‘Meri Kahani Meri Zubani’ segment.
Similarly in Jammu region, a major IEC campaign was launched in Budhal Tehsil, Rajouri District in presence of Director, Department for Promotion of Industry and Internal Trade, Ministry of Commerce & Industry, Shri Sumit Kumar Jarangal, District Commissioner, Rajouri Vikas Kundal and other dignitaries.
The events organised in both the tribal dominated areas witnessed an overwhelming participation of masses.
The Viksit Bharat Campaign, one of the largest ever outreach initiative undertaken, aims to cover over 2.55 lakh Gram Panchayats and over 3,600 urban local bodies by 25th January 2024 touching every district of the country.
The entire campaign is planned and implemented with `whole of Government’ approach with active participation and involvement of the State Governments, District authorities, Urban Local Bodies and Gram Panchayats.