SRINAGAR, DEC 10: The Jammu and Kashmir administration has been making efforts to preserve the authenticity of Kashmiri handicrafts as around 30,000 shawls and carpets have been granted GI tags over the last two years.
The QR code-based Geographic Indication (GI) tags are indications which identify a product as originating in that territory, where a given quality, reputation or characteristic of the product is essentially attributable to its geographic origin.
The granting of the GI tag has enhanced the exports of handicrafts, particularly Pashmina shawls and carpets.
Kashmir’s renowned handicrafts, celebrated for their quality and craftsmanship, find substantial markets in Gulf and European countries, particularly for carpets and Pashmina shawls.
Despite the global recognition of Kashmiri art, artisans lament its unorganized nature, limited exposure to technology, inadequate marketing, and the setbacks caused by the COVID-19 pandemic. Approximately 3 lakh individuals, engaged in various handicrafts, face challenges supporting their families but remain hopeful due to increasing international demand for these unique creations.
A senior official said the administration has taken several important steps to boost the handicraft and handloom sector.
“We are committed to providing training, design, technology, financial and other infrastructure support that will significantly contribute to the growth of this sector and earnings of artisans,” he said.
The GI tag has also been started on various handicraft items to save the industry from fakes and counterfeits, he added.
