Mumbai, November 14, 2026 Anup Jalota—a towering figure in the world of Indian devotional music (bhajans) and a recipient of the Padma Shri—has been appointed as the brand ambassador for the ‘Anand Pragya’ OTT app. The platform has officially announced this partnership.
‘Anand Pragya’ OTT is well-regarded for its focus on meaningful, values-based content suitable for family viewing. Previously, the platform streamed the film Hindutva, in which Anup Jalota not only acted but also lent his voice to several bhajans and songs. This existing association has now evolved into a formal partnership.
Speaking on the occasion, Anup Jalota remarked, “‘Anand Pragya’ OTT is more than just a streaming platform; it is a stage for our culture, our values, and our faith. I am proud to be a part of this family. At a time when much of what passes for ‘entertainment’ is filled with obscenity and violence, ‘Anand Pragya’ OTT has taken the initiative to provide clean, family-oriented, and devotional content. I believe that bhajans, devotion, and Indian music are the very soul of our culture. I urge the audience to watch ‘Anand Pragya’ OTT and help connect their children to our heritage—for those who remain rooted in their culture are the ones who truly progress.”
Mansi Bhatt (Channel Producer) and producers Anju Bhatt and Chiranjeevi Bhatt stated, “Anup Jalota-ji is not merely an artist; he is an institution in himself. His voice has brought millions closer to the divine. From the inception of ‘Anand Pragya’ OTT, our vision has been to build a platform that instills a sense of pride in society. Having Anup-ji join us as our brand ambassador is a moment of great honor for us.” Anand Pragya OTT has consistently featured films with a meaningful message. The addition of Anup Jalota will further strengthen its offerings, including bhajans, devotional music, spiritual web series, films, and family-oriented entertainment.
