Festive buzz missing in Kashmir markets on Eid eve

Srinagar, June 15: On the eve of Eid-ul-Adha, the festive buzz is noticeably absent in markets across Kashmir. Traders lament a significant drop in sales, dampening the usual pre-Eid excitement.
With Eid-ul-Adha approaching on June 17, markets that are typically bustling with shoppers remain unusually quiet, leaving traders concerned.

Farooq Ahmad, a garment seller in Lal Chowk, said, “There is around a 50 percent decline in sales compared to before 2019. It seems people don’t have much money to spend on shopping for Eid. They are not ready to spend on non-essential items.”
Muzaffar Ahmad, another shopkeeper, pointed out the broader economic challenges. “There hasn’t been much economic activity over the last several years. Covid-19 and inflation have severely impacted people here. The prices of essential commodities have increased, burning a hole in the pockets of the common man,” he said.
Adil Ahmad, a college student, noted that the purchasing power of people has decreased over the years. “Moreover, Kashmir is experiencing hot weather, and people prefer to stay indoors unless necessary,” he added.
Doctors have also advised people, especially the elderly, to avoid going out unnecessarily.
Javed Ahmad, who runs a crockery shop, reported lower footfall in the markets. “Except for bakery, sweets, and meat items, there has been a considerable decline in sales for other shopkeepers,” he said.
Adnan Ahmad, who works in a private company, said, “With fewer earnings and high inflation, I have decided to purchase only essential items and save some money.”
Meanwhile, the Kashmir Traders and Manufacturers Federation (KTMF) has urged shoppers to prioritize purchasing from local physical stores rather than opting for online shopping.
KTMF president Muhammad Yaseen Khan stated, “In light of the ongoing challenges faced by the local retail sector, KTMF emphasizes the importance of supporting our community’s businesses during this crucial time. By choosing to shop in physical stores, consumers can play a pivotal role in sustaining local businesses and ensuring their continued operation.”
Khan highlighted several reasons to prefer local shopping, stating, “Buying from local stores directly contributes to the vitality of our community’s economy. Every purchase helps local businesses survive and flourish, maintaining the unique character of our marketplaces. Additionally, physical stores provide essential employment opportunities within our community, safeguarding jobs and supporting livelihoods.”
“An enhanced shopping experience is also a key factor, as physical retail stores offer a shopping experience that online platforms simply cannot match,” Khan added.