Srinagar: Pahalgam is to play host to a ‘craft mela’, a unique handicraft and handloom exhibition showcasing the exquisite art and crafts of Kashmir. The exhibition has been put together by the Directorate of Handicrafts & Handlooms Kashmir.
Director Handicrafts & Handlooms Kashmir, Mahmood Ahmad Shah, today inaugurated the ten day exhibition at Pahalgam. Joint Director Handicrafts Kashmir and other officers and officials were also present on the event.
Speaking on the occasion, Director H&H Kashmir said that the Exhibition will give artisans, weavers and Cooperative societies a vibrant marketing platform to sell their products directly to the buyers and in turn will give the tourists visiting pahalgam an opportunity to get a glimpse of the rich art and craft of Kashmir especially on the onset of winter season. In order to boost the rich culture of Kashmir through handicrafts and handloom several other exhibitions are in scheduled at Boulevard, Gulmarg besides the Woolen Expo at Delhi
The exhibition is likely to appeal the connoisseur and the consumer alike as our skilled artisans have been giving creative expression to their rich folklore through this medium for centuries.
The special attraction of the ongoing and upcoming exhibition is the variety of craft products presenting the rich culture of the valley that are on displa and sale including Pashmina, Kani and other crafts.
On the other front the department is expected to get GI certifications of further more 7 crafts like namda, Gubba, crewel, chain stitch crafts; proposal of which stands already submitted to GI Registrar Chennai which will help to increase the sale of genuine handmade products not only at regional but at national as well as global level.