Sawariya Group Enters Lifestyle Segment with Luxe Asia, Launches Premium Global Luggage Brands in India

Sawariya Group, one of India’s fastest-growing distribution houses with a strong FMCG legacy, has entered the lifestyle segment with the launch of Luxe Asia, a wholly-owned subsidiary of Sawariya Futureworks Limited. Through Luxe Asia, the Group is bringing three premium global luggage brands-IT (UK), Jump (France), and Departure (Taiwan) — to the Indian market.
Key highlights:

  • Business target of USD 20 million by 2026
  • Presence across 350+ multi-brand outlets and 20+ franchise stores nationwide
  • Led by Sameer Sikka, an industry veteran with 26+ years of experience
  • Recently hosted a first-of-its-kind networking event for the luggage industry on Sept 8
    This marks Sawariya’s entry into the travel and lifestyle space, with plans to expand further into luxury lifestyle verticals.

Please find the attached press release and photograph,