SRINAGAR, OCT 14: In preparation for the upcoming Lok Sabha elections next year, the Bharatiya Janata Party (BJP) is set to launch an extensive outreach and mass contact campaign in the Union Territory of Jammu and Kashmir next week.
A senior BJP leader disclosed that the program aims to connect with the masses and garner support as the political landscape in the country evolves with the approaching 2024 elections. Recognizing the significance of grassroots mobilization, the BJP, in power since 2014, is focusing on a mass contact program to secure a successful electoral outcome.
“The outreach campaign will be multifaceted, involving various activities and initiatives, all aimed at connecting with citizens from diverse backgrounds. BJP leaders and volunteers will reach out to the electorate, seeking to understand their concerns and preferences,” he said.
In addition to personal interactions, the campaign will harness technology and social media platforms to amplify the BJP’s message and agenda. The BJP leaders revealed that the campaign will feature a series of rallies and events across the Union Territory, providing a platform for BJP leaders to convey their vision and ideas to a wide audience. These events are expected to be high-energy affairs, serving as platforms for articulating the party’s progress in recent years.
“The BJP’s outreach program will be closely monitored and led by prominent party leaders, including key figures at both national and local levels. Their active involvement is anticipated to add momentum to the campaign and create a direct and impactful connection with the electorate,” the party leader said.
With the announcement of this large-scale outreach initiative, the BJP aims to take a proactive approach in shaping the narrative and garnering support in the run-up to the 2024 Lok Sabha elections.
Sources within the BJP indicated that multiple leaders, including Prime Minister Narendra Modi, Home Minister Amit Shah, and BJP President JP Nadda, are expected to visit the Jammu and Kashmir Union Territory in the coming weeks to attend political rallies. While specific itineraries have not been officially disclosed, sources suggest that the leaders will engage with local BJP political workers and leaders. During their visits, party leaders may review the progress of various developmental projects and discuss strategies to boost economic growth in the region.
BJP National Chief JP Nadda has urged party leaders to launch a ‘house-to-house’ campaign to reach out to people and establish an “emotional connect” with them. “Party members should discuss issues with the people, understand their problems, and help them address their concerns,” he emphasized, according to a party leader. It is worth mentioning that Union Home Minister Amit Shah has directed the Core Group of J&K Bharatiya Janata Party (BJP) to prepare for the parliamentary polls, ensuring a consecutive third term for the party and Prime Minister Narendra Modi. Amit Shah has also urged senior party leaders to focus their efforts on taking the central government’s public welfare schemes and programs to the masses.