JAMMU, NOV 11: Advisor to Lieutenant Governor, Rajeev Rai Bhatnagar today chaired the joint Board of Directors (BoDs) meeting of J&K Handicrafts (S&E) Corporation (JKHC) and J&K Handloom Development Corporation (JKHDC) at Civil Secretariat here.
During the meeting, the BoDs held extensive assessment aimed to evaluate the progress made by these corporations in promoting and preserving the rich heritage of handicrafts and handloom in the region besides various physical and financial aspects of the corporations, were also evaluated during the meeting. The Board also reviewed the progress and performance of the showrooms of the Corporation.
While chairing the meeting, Advisor Bhatnagar called upon the officers of both Corporations to optimally use the available resources of their entities for effective revenue generation.
The Advisor impressed upon the management of the corporation to co-ordinate with different stakeholders and departments for opening of new showrooms at famous tourist places like Shri Mata Vaishno Devi, Gulmarg and other famous places so that the visitors footfall is encashed for enhancing the benefits to local artisans and craftsmen by providing them higher sales through the Corporation.
He also directed them to rationalize shop presence at other locations and explore various other non- conventional marketing methods.
He also advised the management to engage and utilize the services of IT professionals to enhance turnover and better Inventory management.
The Advisor also advised them to create software for feedback link for customers so that necessary steps are taken accordingly.
The Advisor expressed his appreciation for the corporations in contributing to the socio-economic development of Jammu and Kashmir through revival and promotion of traditional crafts.
During the meeting, the Managing Director JKHHC gave a detailed presentation on the performance and functioning of both these Corporations.
