Ulfat Jaan
Srinagar July 12 : Calling Kashmir a “paradise on earth would hardly be an exaggeration given its mesmerizing beauty—mountains forests streams, canals, and meadows—what does Kashmir not have In all four seasons, the influx of tourists adds to the charm of this natural valley. Meanwhile, the locals themselves leave no stone unturned in enjoying these serene landscapes.
While city dwellers have long preferred spending evenings with friends and family at cafes, this trend is now gaining momentum across all districts, each with its own unique story.
Moeen Ahmad, a frequent visitor to tourist spots, told Morning Kashmir that the peaceful situation deserves all the credit. “It has allowed us to explore places within Kashmir that we might have missed earlier. Plus, spending quality time with family in these naturally refreshing locations is truly wonderful,” he said. He added that he visits different places with family and friends almost every weekend, creating cherished memories.
Nahida, a mother of two and a teacher by profession, shared her thoughts with Morning Kashmir, calling this trend something to celebrate. “Not only are families bonding, but they’re also discovering the natural beauty of Kashmir together,” she said. She emphasized how stepping out of the house refreshes both children and parents, giving them a chance to spend meaningful time together. She also praised the authorities for ensuring basic facilities at tourist spots.
Bilal Dar, a cinematographer and regular visitor, shared his experience: “Every weekend, I get bookings to shoot drone videos and reels for families at tourist locations. It’s amazing to see Kashmiri families dedicating time to create lasting memories, capturing them through videos and drone footage.”
Haseen Nabi, a restaurant owner in North Kashmir, told Morning Kashmir that times have changed. “Gone are the days when families hesitated to dine out. Now, we run a family-friendly restaurant, and people from across North Kashmir visit with their loved ones to enjoy meals together.” He noted that weekends see a massive rush, a trend that people are truly embracing.
Despite past challenges, tourism in Kashmir is thriving once more. The region continues to attract both domestic and international tourists with its unparalleled natural beauty and rich cultural heritage. The industry supports thousands of locals directly and indirectly—hotel staff, tour operators, taxi drivers, and artisans—contributing to economic growth and sustaining various related sectors.
The Jammu and Kashmir Tourism Department has reported a significant rise in tourist arrivals in recent years, particularly after the abrogation of Article 370 in August 2019.