Srinagar, October 6: Urdu India, the digital Urdu infotainment platform, has announced the revival of the popular Kashmiri satirical segment ‘Ladishah’, which is set to return soon with a new face while retaining the original spirit, humour and social commentary that made it popular among viewers.
The announcement was made by Rajesh Raina, Chief Editor of Urdu India, who had originally conceived, written and launched the Ladishah segment during his tenure as Group Editor of ETV Urdu. The programme was performed by the late Rajinder Tickoo, whose distinctive style and satirical presentation earned the segment a strong following among viewers.
Ladishah, a traditional Kashmiri form of satirical storytelling, uses humour, wit, irony and social commentary to highlight issues affecting society and everyday life. The television segment gave this traditional art form a contemporary platform and brought it to a wider audience through television.
Speaking about the revival, Raina said that bringing Ladishah back was not merely an attempt to revive an old television segment, but also an effort to preserve and promote an important part of Kashmir’s cultural and satirical tradition.
“Ladishah is coming back with a new face and a new voice, but with the same spirit. It will also be our tribute to the late Rajinder Tickoo, who made the segment memorable with his unique performance and comic timing,” Raina said.
He said the new version would retain the essence of the original Ladishah while reflecting contemporary issues and the changing social landscape. The segment will use satire and humour to comment on current affairs, social issues and everyday experiences, without losing its Kashmiri cultural character.
Raina, who is also the writer of the Ladishah scripts, said that satire has traditionally played an important role in Kashmiri society. According to him, Ladishah has the ability to make people laugh while simultaneously encouraging them to think about issues around them.
“The idea is to revive the format for a new generation. The world of media has changed considerably since the original Ladishah was aired, and digital platforms provide an opportunity to take this traditional form of satire to audiences across Kashmir, India and beyond,” he said.
The original Ladishah became particularly popular during its run on ETV Urdu, where Rajinder Tickoo’s performance and Raina’s writing created a distinctive combination of humour, satire and contemporary commentary.
Urdu India said the revived segment will feature a new performer, whose identity will be announced separately. The programme will be produced in a format suited to the digital age and will be released through Urdu India’s digital platforms.
The revival is expected to add a distinctive Kashmiri cultural and entertainment dimension to Urdu India’s growing portfolio of news, infotainment, poetry, music and cultural programming.
